LED technology has been gaining ground in digital
advertising and other technological fields. LED digital billboard formats
offer high-impact strategic positioning and is an unprecedented means of
reaching today's consumer audience. But let's learn below why this
technology is replacing the LCD.
Advantages of LED Technology in advertising
Commercial-grade LED (light-emitting diode) displays are
rapidly entering the dynamic advertising and signage market. Compared to
today's LCD screens, LEDs are really something special, as you can see from the
following three points, but they come at a higher price.
Longevity –
This is one area where an LED screen is great, compared to existing screen
technology such as LCD and plasma, an LED is designed to provide a reliable
image for a minimum of five to ten years, making it the ideal option for the
life of the project.
Compared to commercial LCD displays, LED signs last
twice as long, because LCDs tend to fail within 2-4 years. With new LED
technology in an enclosure, this outdoor solution should last a minimum of 7
years at near full brightness.
Sunlight Reading – When you place a screen where sunlight is directly incident or
too bright, you need to be aware of nits on the screen as the light will wash
out the images and the signage solution will be ruined. When choosing a
display, you should look for one with nits between 2K and 4K
nits. Comparing this to an LCD with 600 nits, obviously LED is a clear
winner, with darker blacks and sharper, clearer images.
Outdoor Operating Temperature – Another reason an LED display is better than LCD and others is
because its internal components and display can handle extreme
temperatures. If you read the manufacturer's manual you will see that the ideal
temperature is 77 degrees Fahrenheit. An LED can cope with these extremes,
however they are hot displays and need close supervision or an outdoor
enclosure that offers excellent climate control.
Now, as always, there are some drawbacks, the
main one being the price, since all the new technologies have a higher
price. But it is well worth the expense because in the long run the
investment is cheaper.
No matter what your preference or marketing
strategy is for your company or your products, interactive displays are hot
right now and it seems like they're here to stay. LED lights continue to
shine in terms of excellent lighting and flexibility, and these signs are
further proof of how useful they can be. For those looking for a new
medium to promote their products or services, digital advertising displays may
be the answer you're looking for.
Visual Led has been providing companies with sign design, manufacturing,
large format printing, digital displays, LED sign installation and installation
for over 15 years. From the beginning, our experience in both evaluating
and employing LED technology has made the inclusion of indoor and outdoor
lighting products in your core offering a natural choice.
So we hope that this information has been of
interest and helps you in your choice.
